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R plays the main role in building trust and loyalty towards the brand. In the current dynamic competitive environment in order to build a strong brand awareness it is not enough to use only advertising instruments. PR specialists develop the advertising strategies by adding materials for different media channels, events, online communications – i.e.complete care for the brand image.
PR services include the following: - Preparing strategies for building the brand and supporting the brand image
- Execution of projects for long-term campaigns
- Organization of special events for supporting the image presence of the brand
- Presentations for corporate clients or customers
- Online communications
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